We hear many times about good clients who are still stuck to bad hosting services. We try to rationalize and investigate as to what is it that could be making their hosting provider so magnetic. In our quest for reason and understanding, we realized that not every client makes wise decisions. This article highlights some of the reasons why people hate to switch to a new host, even after experiencing mediocre or bad service with high pricing.
In most large organizations, which have a lot of staff, there is often a resistance to change their system of working or even switching to a new system or new provider. The staff are already accustomed and have set themselves well into the old system and so have the managers and supervisors. A change in the system or in the way of working is pretty unnerving for many staff members, especially those who are elderly or who are new. Even managers do not want the headache of re-training the staff and having to tolerate excuses due to lack of knowledge of the new system. This is true when companies switch their web hosting and data storage providers as well. This can easily be overcome with the appropriate training and maybe even counselling. The training will reassure the staff that they are switching to a more efficient and modern system.
Once you have developed a congenial rapport with your web host, it is difficult to part ways, especially due to the friendship that has developed with the team. This may lead you to stick to a web host who overcharges you or gives your bad support. But due to the friendly relations, you would prefer to turn a blind eye rather than put your foot down and make the first move. This often leads to things becoming worse and the relationship becoming more like a hostage situation. It’s like the “Stockholm Syndrome “where you as the customer are sympathizing with your hostage taker ie the web host. Realizing this early can save your business a lot of money and also a lot of time spent with unproductive or inefficient systems. A client who recently switched to our service was hosted with a local provider for over 12 years. The local provider was his good friend and had helped him to setup the website initially. However, when he realized that the old web host had been charging him over $ 600 annually for a 10 GB account, he flipped over. Things got sour and they separated on an unpleasant note.
Many clients suffer their web hosting experience due to their own lethargy and laziness to switch. They procrastinate searching for a web host or claim that they are too busy with other things. What they do not realize is that if they were to monetize their website and switch to a cheaper and more efficient web host, they may not only save money but make more money with the additional business. It’s more of mental lethargy rather than physical.